I partner with business, product, and tech teams to shape the vision, prototype ideas, and turn them into real, market-ready products.
Product Vision and MVP Building
Design Leadership
Design Strategy
From Research to Product Vision to Detailed Design
EXPERIENCE
15 Years of Global Experience
Over the past 15 years, I have conceptualized and delivered numerous products for a wide range of companies, from startups to large international corporations, covering mobile, desktop, and offline environments. My approach adapts to various industries and domains effectively.
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Digital Transformations in Banking
I've led design teams in digitizing banking services, focusing on building in-house capabilities and fostering knowledge-sharing within organizations.
IMPACT
2 Digital Factories
Successfully piloted and scaled.
In-house Capabilities
Dozens of product teams trained in product design skills.
20+ Products
Designed and launched for retail, SMEs, and internal use.
30% Sales Increase
30% growth in sales via digital channels post-launch and growth in other metrics.
Design Thinking Training
Team Leadership
Journey Mapping
User Testing
Production-ready for Web & Mobile
Digital Products in Public Sector
I've collaborated on several government digital initiatives, designing digital tools ranging from tourism platforms to self-service census applications and digital service portals.
IMPACT
50+ Product Ideas
Explored, prototyped, and tested with users to refine product strategy.
Stakeholder Alignment
Senior stakeholders successfully aligned on product strategies and design directions.
Swift Deployment
COVID-19 portal was quickly designed and deployed to o support data-informed decisions during the pandemic.
Continuous Improvement
Live products were iteratively enhanced to to boost user satisfaction and productivity metrics.
UX Audit
User Research
Ideation Workshops
Concept Testing
Prototypes & Production-ready Design
Advanced Analytics Tools and Digital Twins
I have worked with a leading data and analytics consultancy and designed enterprise tools that enhance decision-making and operational efficiency. These include financial dashboards, workforce management systems, and digital twins for various industries.
IMPACT
Time-to-Demo
Streamlined client development, enabled by UX Toolkit for rapid creation of Figma demos and functional PoCs from weeks to days.
8 Products
Products at various stages: PoC, MVP, or deployed, all adding value for clients.
Outperformed Competition
Live products excelled in various metrics, including cost savings, decreased employee turnover, productivity growth, and customer satisfaction.
Team Leadership
Product Vision
PoC Design
UX Toolkit & Design System
Prototypes & Production-ready Design
GenAI Experiences Across Industries
I have contributed to integrating GenAI across various industries, working on prototypes and user experiences that enhance processes in procurement, utilities, and retail sales.
IMPACT
20+ Use-cases
Explored ans prototyped for proof-of-concept and client development.
5 Products
Products at various stages: PoC to MVP, actively deployed and generating value for clients.
Product Vision
Rapid Prototyping
PoC Design
New Ventures in Fintech, Consumer and Health
Joining clients on the journey from initial concept through to full-scale product design, I've helped bring to life innovative fintech solutions and consumer products.
IMPACT
10+ Product Visions
Co-created product and service offerings with founders and stakeholders, validated with potential customers.
Successful Funding
Multiple initiatives successfully received funding from internal stakeholders or VC funds.
20+ Pilots and MVPs
In finance, fast-fashion, healthcare, and tech to refine product strategies and guide development.
3 On-going Builds
Products in the financial and healthcare sectors are under development, with planned releases in Q4, 2024.
3 Successful Exits
Successful exits in organizational culture, recruitment, and technology sectors.
User Research
Product Vision
Storyboards
Prototypes
Concept Testing
Production-ready Design
EXPERTISE
Your experienced design partner
With over 15 years of experience at leading consulting and design firms, I've worked with both international giants and startups. I've developed three key abilities that aid in designing innovative product offerings.
1. UX Research
I uncover insights about user needs and experiences to inform product decisions.
User Interviews
Gathering direct insights into users' current experiences, challenges, and aspirations.
UX Assessments
Expert evaluations against UX standards to pinpoint areas for improvement.
Usability Testing
In-depth interviews to ensure users can complete tasks effectively while identifying areas for enhancement.
2. Product Vision and Early Concepts
I work closely with stakeholders to define, visualize, and validate new product or service offerings.
Customer Journey Maps and Service Blueprints
Crafting comprehensive views of future user experiences.
Interactive Prototypes
Bringing to life key product features and signature moments through Figma prototypes.
Product Vision Stories
Creating compelling presentations illustrating future experiences and potential benefits for your audience.
3. Design Leadership
I direct end-to-end design delivery—from strategy to developer-ready output—by aligning closely with product and engineering teams.
Design Systems
Developing new or utilizing existing design systems to streamline design and development processes.
Developer-Ready Designs
Creating detailed, pixel-perfect designs for web and mobile, aligning with the dev team to ensure feasibility.
DesignOps and Team Leadership
Leading design teams and fostering collaboration with product and development teams.
LET'S CONNECT
Confident, Collaborative, Swift
My experience in fast-paced organizations enables me to:
Quickly adjust to and understand new industries.
Handle uncertainty with confidence.
Work together to refine and perfect solutions.
Deliver swift results without compromising on quality.
HOW I CAN HELP
End-to-end design: Team lead or solo expert
I thrive both as a hands-on designer and as a team leader, guiding projects through every major phase of product design.
Aligning your team around a new product can be challenging, especially with multiple stakeholders. Describing your product with words alone can be limiting. I create detailed prototypes and product vision narratives that help align everyone involved.
Need to understand your users better and evaluate your product's UX?
If you're relying on assumptions about your users' needs or if you know your product's UX isn't hitting the mark but aren't sure how to improve it, I can assist. I conduct in-depth user research and thorough UX evaluations to guide your improvements.
Confident in your idea but need to validate its strength?
If you have a clear product vision but need assurance that it resonates with your target audience, I can help to validate your ideas with future users and minimize risks before further development.
Ready to begin development and in need of a design lead?
If you're set to start building and need an experienced designer to lead the UX efforts, I'm ready to join your agile team and help produce detailed, developer-ready designs.
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